Of Americans Reached
Microsoft Sites reach 88% of Americans.
Kill Your Competition® has successfully used Microsoft Bing Ads across many industries for small to medium-sized businesses. It gives companies struggling with excessive competition or rising Google cost per click another way to win.
SMB Campaign Experience
Extensive Microsoft Reach
Less Competition
Lower CPC & CPL
The response and faces we get when advising businesses to use Microsoft Bing Ads in addition to, or as an alternative to, Microsoft Bing Ads—particularly Search—is hysterical. You would think we offered AOL Messenger as a paid advertising platform.
Yet Microsoft Sites reach 88% of Americans, giving the platform more reach than all of Meta combined. Google receives 61% of search while Microsoft generates 29%, and Microsoft continues to grow despite interrupters such as ChatGPT, Gemini, Grok, and Perplexity.
The Opportunity
Microsoft Bing Ads can help businesses compete where cost per click is often lower and competition is less intense.
Search Beyond Google
Microsoft Advertising can reach audiences your competitors may be ignoring while helping you reduce dependence on increasingly expensive Google clicks.
Search behavior is changing, but Microsoft continues to command a meaningful share of the market and access to a substantial audience.
Microsoft Sites reach 88% of Americans.
Microsoft generates 29% of search and continues to grow.
Microsoft Sites collectively reach more people than all of Meta combined.
We focus on the Microsoft Advertising campaign types that can help small and medium-sized businesses reach high-intent audiences and expand beyond Google.
Plan Your CampaignUse Microsoft's automation and inventory to pursue conversions across available placements.
Reach people actively searching for the products and services your business provides.
The platform can help businesses broaden their reach, reduce direct competition, and pursue leads at a lower cost than they may be seeing on Google.
Because Microsoft Bing Ads is typically much lower in cost per click, Kill Your Competition® offers Microsoft Bing Ads management beginning at $3,500 per month.
Contact Kill Your Competition® to get started. We will go over your budget, goals, and reporting needs before recommending the right Microsoft Bing Ads campaign structure.
The monthly investment available for your Microsoft Bing Ads campaigns.
The leads, sales, visibility, or other outcomes the campaign should support.
The information your team needs to evaluate performance and make decisions.
Tell us about your budget, goals, audience, and reporting needs. Kill Your Competition® will help determine how Microsoft Bing Ads can support your business alongside, or as an alternative to, Microsoft Bing Ads.